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2008-07-20 23:28:35|  分类: GRE |  标签: |举报 |字号 订阅

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109."The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves."

 

Modern commercial economy is experiencing a high development process in the society at present. There are all kinds of commodities being full of stores, TV, internet, and so forth. Particular with same commodities produced by different enterprises and being with different brand, these commodities always can be seen in TV's ad in order to enhance their known index in front of consumers and persuade more consumers to buy it. According to recent survey, ad effect is more and more apparent for a commodity's publicity. Because there is little difference of function among same commodities, consumers have difficult to make a clear standard to buy which one and tend to be guided by commodity's ad in TV to buy the corresponding product.

Furthermore, more and more companies have begun to be aware of celebrity impact in ad. It is just like the author's saying that consumers will 'be like' the person in the ad and feel better about them at the same time. Take hair shampoo as example, companies usually invites a beautiful star who has a long and wonderful hair to be their product speaker. As we all know, every girl desire to have similar hairs just like the star's in the ad. Actually, main function of shampoo is cleaning and nursing. There are many similar products which have cleaning and nursing function. However, girls are reluctant to select product of the company whose ad gives more impression on them.

Admittedly, ad can contribute to publicize products and help companies to make more profit. However, an increasing negative effect can be seen in reports of various medium. Some companies exaggerate arbitrarily product function or attribute and give false signal to consumers.  Therefore, a great number of consumers were led to buy some untrue products and get lose in money and health, even receive life threading. We always can see the calcium supplement product's ad in daily TV. At first glance, we should have enough calcium if we want to have good physical fitness. From the ad's scenario, we are led to consider all of us are lacking of calcium and need to take some medicine to supplement calcium. However, according science research, we can absorb enough calcium from our regular daily food which is enough for our body growth. Even if we need to supplement calcium, there is no so apparent effect that we can feel the result at once like ad. Therefore, ad should be based on social credits and science research and company should report their product in real.

In summary, aside from considering their product profit, companies should conform to social legislation and moral requirement. Only having a good knowing and credence, company can survive successfully from dramatic commercial compelling. Moreover, our government should take effective measure to control ad market, like law. Additionally, as consumer, we also have bright eyes which help us to discern product and never be moved readily by the ad.

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